Testing business ideas
Bland, David J., 1976-2020
Book
In the tradition of Alex Osterwalder's global bestseller 'Business Model Generation', this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. 'Testing Business Ideas' explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project.
Main title:
Testing business ideas / written by David J. Bland, Alex Osterwalder.
Author:
Bland, David J., 1976-, authorOsterwalder, Alexander, author
Work:
Imprint:
Hoboken, New Jersey : Wiley, [2020]©2020
Collation:
xiii, 348 pages : illustrations (black and white, and colour) ; 19 x 24 cm.
Series title:
Variant title:
Title appears on resource as: You're holding a field guide for rapid experimentation, use the 44 experiments inside to find your path to scale, systematically win big with small bets by...testing business ideas
Notes:
"strategyzer.com/test."Includes index.
Audience:
Specialized.
ISBN:
9781119551447 (pbk)
Dewey class:
658.4034658.4012658.401R 658.4012
Language:
English
BRN:
2927963