Power play : Elon Musk, Tesla, and the Bet of the Century
Higgins, Tim (Journalist)2021
Book
Join the race to drive the future. Can a startup conquer the biggest and most entrenched industry in the global economy? The petrol car transformed our lives, both as a lifestyle object and a means of transport. It created a new economy and changed the design of our cities, but also led to pollution, congestion and climate change. Electric cars are the next frontier that could save the industry - but will they ever be good enough? Tesla silenced their doubters early on by doing the impossible and creating a luxury electric sportscar, but now they face the biggest trial yet: delivering and manufacturing an affordable electric family car to the masses - the Tesla Model 3. Here is a fascinating, insider business story of one of the most talked-about companies in the world.
Main title:
Power play : Elon Musk, Tesla, and the Bet of the Century / Tim Higgins.
Author:
Higgins, Tim (Journalist), author
Imprint:
London : WH Allen, 2021.
Collation:
400 pages ; 24 cm
ISBN:
9780753554371 (hbk)
Dewey class:
338.762922930973338.762
Language:
English
Subject:
BRN:
3122005