The small BIG : small changes that spark BIG influence
Martin, Steve J.2014
Books, Manuscripts
At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. 'The Small BIG' is full of surprising, powerful, and above all, tiny changes that could mean the difference between failure and success. It's an indispensable guide for anyone who wishes to change the behavior of others effectively, efficiently, and ethically.
Main title:
The small BIG : small changes that spark BIG influence / Steve J. Martin, Noah J. Goldstein, and Robert B. Cialdini.
Author:
Imprint:
London : Profile Books, 2014.London : Profile Books, 2014.
Collation:
289 pages ; 22 cm
Notes:
Includes bibliographical references and index.
ISBN:
9781781252741 (pbk)
Dewey class:
658.406658.406658.406MAR
Language:
English
BRN:
1595824