Persuasive copywriting : using psychology to engage, influence and sell
Maslen, Andy2015
Books, Manuscripts
Human beings make decisions based on emotional grounds and then rationalise them; this book focuses on copywriting from this practical psychological perspective. It investigates both the relationship between selling and storytelling and the market-tested techniques that get people to connect with the copy and be persuaded to go along with the writer's suggestion.
Main title:
Author:
Maslen, Andy, author
Imprint:
London : KoganPage, 2015.London : KoganPage, 2015.
Collation:
208 pages ; 24 cm
ISBN:
9780749473990 (pbk)
Dewey class:
659.132659.132 MAS
Language:
English
Subject:
BRN:
1712432