Inside the Nudge Unit : how small changes can make a big difference
Halpern, David (David S.)2015
Books, Manuscripts
Every day we make countless decisions, from the small, mundane things to tackling life's big questions, but we don't always make the right choices. Behavioural scientist Dr David Halpern heads up Number 10's 'Nudge Unit', the world's first government institution that uses behavioural economics to examine and influence human behaviour, to 'nudge' us into making better decisions. Seemingly small and subtle solutions have led to huge improvements across tax, healthcare, pensions, employment, crime reduction, energy conservation and economic growth. After two years and dozens of experiments in behavioural science, the results are undeniable. And now David Halpern and the Nudge Unit will help you to make better choices and improve your life.
Main title:
Inside the Nudge Unit : how small changes can make a big difference / David Halpern with Owain Service and the Behavioural Insights Team ; foreword by Richard Thaler.
Author:
Halpern, David (David S.), authorService, Owain, authorGreat Britain. Behavioural Insights Team, author
Imprint:
London : WH Allen, 2015.London : WH Allen, 2015.
Collation:
xiv, 383 pages : illustrations (black and white) ; 24 cm
Notes:
Includes bibliographical references and index.
ISBN:
9780753556535 (hbk)
Dewey class:
153.83
Language:
English
Subject:
BRN:
1736135