How to write a marketing plan
Westwood, John, 1947-2013
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A good marketing plan is at the core of every successful business, but it is often difficult to know how to take the first steps in creating a plan. This book provides a step-by-step guide to formulating a successful marketing plan.
Main title:
How to write a marketing plan / John Westwood.
Author:
Westwood, John, 1947-, author
Edition:
Fourth edition.
Imprint:
London : Kogan Page, 2013.London : Kogan Page, 2013.
Collation:
x, 172 pages : illustrations (black and white), map (black and white) ; 22 cm.
Series title:
Notes:
Previous edition: 2011.
ISBN:
9780749467128 (pbk)
Dewey class:
658.802658.802658.802WES
Language:
English
BRN:
234046