Business for punks : break all the rules - the Brewdog way
Watt, James (Founder of BrewDog)2016
Books, Manuscripts
Go fast or go home. Forget sales. Be a selfish bastard and ignore advice. These are the mantras that have fuelled BrewDog, the fastest-growing UK food and drinks company for three years running. Created by a pair of young Glaswegians with a passion for beer, it has catalysed a craft ale revolution, gone global - and inadvertently created a whole new approach to business. Here, BrewDog co-founder James Watt bottles the essence of their success. From finances to marketing this is an anarchic, indispensable guide to thriving in business on your own terms.
Main title:
Author:
Watt, James (Founder of BrewDog), author
Imprint:
London : Portfolio Penguin, 2016.London : Portfolio Penguin, 2016.
Collation:
256 pages ; 20 cm
Notes:
Originally published: 2015.
ISBN:
9780241290118 (pbk)
Dewey class:
658.11
Language:
English
BRN:
2390649