Million Dollar Website [electronic resource] : Simple Steps to Help You Compete with the Big Boys - Even on a Small Business Budget
Culwell, Lori2009
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Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another "graphic design for the web" book, Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to avoid the pitfalls of bad usability, with invaluable tips on: - Enhancing brand awareness - Creating graphic designs that keep customers engaged and not confused - Writing web-savvy content - Capitalizing on user feedback - Making the most of search engine optimization - Using blogs and social networking sites to increase traffic and get the word out
Author:
Imprint:
[Place of publication not identified] : Prentice Hall Press, 2009
Collation:
1 online resource (1 text file)
ISBN:
9781101050774
Language:
English
Subject:
BRN:
2662436