The future of marketing : practical strategies for marketers in the post-Internet age
Molenaar, Cor2002
Books, Manuscripts
Molenaar's book analyses the changes the e-world has brought about and presents different options for different types of company depending upon their level of customer focus. The practical possibilities of the Web are examined.
Main title:
Author:
Imprint:
London : Financial Times Prentice Hall, 2002.
Collation:
xxviii, 235p. : ill. ; 24 cm.
Notes:
Includes bibliographical references and index.
ISBN:
9780273654971 (hbk)
Dewey class:
658.8002854678658.8
Language:
English
Subject:
BRN:
723122